Privacy Policy

1. Introduction

SideEye Labs Pte. Ltd. (UEN: 202606926K), located at 160 Robinson Road, #14-04, Singapore Business Federation Center, Singapore 068914 ("SideEye Labs", "we", "us", or "our"), is committed to protecting your personal data in compliance with the Singapore Personal Data Protection Act 2012 ("PDPA").

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our websites, applications, and services, including WeGoDive (dive booking platform), Project AQUA (dive school operations platform), Project APEX (digital asset intelligence platform), Project LENS (AI visibility intelligence platform), Project PULSE (ecommerce trend detection platform), and our Digital Products (guides and templates available via Gumroad).

By accessing or using our services, you consent to the collection, use, and disclosure of your personal data as described in this Privacy Policy.

2. Data We Collect

We may collect the following types of personal data:

• Identity data — your name, email address, and account credentials when you register for our services or purchase digital products.
• Contact data — your email address and any other contact information you provide when reaching out to us.
• Billing data — payment information processed securely through our third-party payment processors, Stripe and Gumroad. We do not store your full credit card details on our servers.
• Usage data — information about how you interact with our services, including pages viewed, features used, timestamps, device information, browser type, IP address, and referral URLs.
• Booking data — dive booking details, preferences, and certifications submitted through WeGoDive.
• Business data — information provided by dive school operators using Project AQUA, including business details, staff data, and operational records.

3. How We Use Your Data

We use the personal data we collect for the following purposes:

• To provide, maintain, and improve our services.
• To process transactions and send related information, including purchase confirmations and invoices.
• To communicate with you, including responding to inquiries, providing customer support, and sending service updates.
• To personalise your experience and deliver relevant content.
• To monitor and analyse usage trends to improve our platforms.
• To detect, prevent, and address technical issues, fraud, or security concerns.
• To comply with legal obligations under Singapore law, including the PDPA.

4. We Do Not Sell Your Data

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. Your data is used solely to operate and improve our services as described in this policy.

5. Data Sharing and Disclosure

We may share your personal data with the following parties:

• Payment processors — Stripe and Gumroad, to process transactions securely.
• Hosting providers — Vercel, which hosts our web applications.
• Dive operators — when you make a booking through WeGoDive, your booking details are shared with the relevant dive center to fulfil your reservation.
• Analytics services — we may use third-party analytics tools to understand how our services are used.
• Legal requirements — we may disclose your data if required to do so by law or in response to valid requests by public authorities.

6. Data Hosting and Transfer

Our services are hosted on Vercel, with servers that may be located outside Singapore. Where your personal data is transferred outside of Singapore, we take reasonable steps to ensure that the receiving party provides a standard of protection comparable to the PDPA.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platforms. These may include:

• Essential cookies — required for the operation of our services (e.g., authentication, session management).
• Analytics cookies — used to understand how visitors interact with our platforms so we can improve them.
• Preference cookies — used to remember your settings and preferences.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our services.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. When your data is no longer needed, we will securely delete or anonymise it.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption in transit (HTTPS), secure authentication mechanisms, and access controls. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Your Rights Under the PDPA

Under the Singapore PDPA, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Correction — request that we correct any inaccurate or incomplete data.
• Withdrawal of consent — withdraw your consent for us to collect, use, or disclose your data, subject to legal or contractual restrictions. Please note that withdrawing consent may affect our ability to provide certain services to you.

To exercise any of these rights, please contact us using the details in Section 12 below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a revised "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: